Plus500 Continues Sponsorship with BSC Younger Boys, a Swiss Football Membership
An official notification confirmed that Plus500 (LON: PLUS) has extended its sponsorship of sporting activities with Swiss football club BSC Younger Boys for an additional two play seasons.
The Israeli trader first became the main shirt sponsor for the 2020–21 and 2021–22 seasons for the membership.
A Clever Deal in European Football
One of the best Swiss football teams that also competed in several elite pan-European football leagues is BSC Younger Boys. The 2022–23 Swiss Tremendous League was terminated by the membership due to the Champions, meaning that in the next season, it will once again compete in the top European divisions.
The Israeli retailer will see a huge boost in branding when the Plus500 logo appears on a BSC Younger Boys shirt because the popular football video games in Europe are played not just by people in that continent but even beyond.
BSC Younger Boys was founded in 1998 and has a strong following both domestically and internationally. It also has a huge following on social media, with over 142,000 Instagram followers, 128,000 Facebook likes and 138,000 followers, and 48.5 Twitter followers. 31,000 spectators can be accommodated on its apartment floor.
Plus500’s Approach to Sponsoring Sports Events
Plus500 constantly advertises on sports-related domains. It signed a €45 million contract to become the main jersey sponsor of Atletico Madrid, a major Spanish team, beginning in the 2018–19 season and ending at the end of the 2020–21 campaign. To further its national expansion, the dealer inked a four-year contract with the Chicago Bulls, a professional basketball team based in the United States, last October.
The Israeli dealer gained widespread recognition as a retail dealer after being founded in 2008. It is currently apparently considering a US itemising in addition to being listed in London. However, there isn’t a formal confirmation on the US itemization.
In the first quarter of 2023, the dealer recorded $207.9 million in revenue and $100.9 million in EBITDA. The dealer is expected to make $601.2 million in revenue in 2023, according to analyst consensus estimates. EBITDA is projected to be $266.9 million, and profits per share is expected to be $2.43.