Unique: Vantage’s Yen Sim Highlights the Significance of Advertising and Branding

Interview with Yen Sim, Global Branding & Communications Director at Vantage, a Global Multi-Asset Brokerage: Finance Magnates recently had the pleasure of interviewing Yen Sim, Director of World Branding & Communications at Vantage. In addition to highlighting the value of branding in the marketing industry, Sim offered some exclusive Vantage insights. Sim asserts that it’s critical to recognise one’s unique selling proposition and leverage it to differentiate oneself from competitors. “We make sure we stand out from our competitors by focusing on our distinctive value proposition that appeals to our target audience,” she said.
Sim also talked on how maintaining a consistent company identity is crucial to winning over customers. Ensuring that your customers understand who you are and what you stand for is crucial. Developing a well-known brand identity built on trust can help you draw in repeat business from devoted clients,” she continued.