LGBT group removes Anheuser-Busch from ‘Greatest Locations to Work’ for not ‘standing by’ Mulvaney advert

shut Former Anheuser-Busch executive Anson Frericks outlines why he believes the Bud Light boycott will continue and discusses politics in business on ‘Varney & Co.’

Anheuser-Busch in Hot Water Over Transgender Marketing Campaign: Activists Demand Boycott

Anheuser-Busch is in the middle of a boycott movement in response to the company’s transgender advertising.
Beer giant Anheuser-Busch has lost support from both sides of the aisle in the aftermath of their controversial transgender marketing campaign. In April, the corporation released an ad starring transgender representative Dylan Mulvaney, and the Human Rights Campaign (HRC), an LGBT activism group, distanced itself from the company for not “”standing by”” the ad.

HRC Senior Director of Corporate Advocacy Eric Bloem told the press, “”What we’re seeing play out here is an example of firms making a call to create and construct inclusive advertising and marketing, which is terrific — however a business must be standing by these decisions.”

After that, he said, “”The Anheuser-Busch [situation] is a textbook illustration of what not to do.”

As the month of May progresses, Bud Light’s sales decrease further as consumers throughout the country continue to reject the top-selling beer brand in protest of its controversial association with transgender influencer Dylan Mulvaney. Now, the company is taking it on both ends, as HRC has pulled the company’s 2022 rating from its Corporate Equality Index (CEI), a grading system designed to encourage LGBT inclusion at major corporations.

The activist group also removed Anheuser-Busch’s ‘Best Places to Work’ award in reprisal for backing down on the Mulvaney reaction. On May 9, the group shared its conclusion with Anheuser-Busch. Data from Bump Williams Consulting and NielsenIQ, quoted by the New York Post, shows that retail sales of Bud Light in the United States were down 23.6% from the same time last year to the week ending May 6. This decrease exceeds the 23.3% decrease seen by the brand in the final week of April.

Bud Light logo sign

Signage of Bud mild outdoors a bar in New York Metropolis. (Roberto Machado Noa/LightRocket by way of Getty Photos / Getty Photos)

Bud Light’s latest advertising campaign featuring transgender activist Dylan Mulvaney has been met with strong criticism from the beer brand’s longtime clientele. The firm has also attempted to put the Mulvaney videos in context, saying that a “”third-party ad agency”” was involved in the production of the content and that the videos were not intended to promote the can. Anheuser-Busch confirmed the marketing firm had been let go, but did not reveal its identity.s.


Human Rights Campaign sign

A employee cleans the wall of the Human Rights Marketing campaign constructing, June 17, 2016 in Washington, D.C.  (Picture by Mark Wilson/Getty Photos / Getty Photos)

Sales of Bud Light have dropped for the sixth week in a row, and one ex-executive at Anheuser-Busch is warning that the negative reaction to the drink will not go away soon.


Dylan Mulvaney drinks Bud Light beer

“Consumers believe their opinions matter. On Friday’s episode of “Varney & Co,” former Anheuser-Busch executive Anson Frericks said, “And every week these sales numbers are announced, and they’re getting worse and worse every single week.

To that end, he said, “I see this continuing to pull on until Bud Light makes a statement about what they stand for and what customers they’re going to service.”

A Bud Light boycott sign

LGBT activist group has responded to Bud Light’s decision to fire their ad agency responsible for a transgender influencer marketing campaign in an effort to ‘stand with Anheuser-Busch’ by calling for a boycott of the company’s products. Dylan Mulvaney, the group’s organiser, expressed his dismay at Anheuser-Busch’s decision to terminate a campaign that highlighted transgender influencer, Willa Shad, as a way of contextualising the company’s corporate equality index score. “Rather than stand behind a positive message of inclusivity, Anheuser-Busch caved to public pressure and ended the campaign, despite decades of effort to improve the company’s ‘Best Places to Work’ designation and a fall in sales.

Related Articles

Back to top button